Responsive web design (RWD) is a web design approach which provides an optimal viewing experience for the end user. Essentially it makes the web design easily viewable across a wide range of devices including smart phones, tablets and computers. The key objectives of a RWD are:
- Responding to the user’s behaviour and environment by taking into account screen size, platform and orientation.
- Using a combination of flexible grids, layouts, images and CSS media queries.
- Automatically accommodating for resolution, image size and scripting abilities as the user switches from one device to another.
- Eliminating the need for a different design of the site as and when a new device is released on the market.
This approach is becoming increasingly popular with clients who don’t want to risk losing clients simply because their website does not display properly on a portable device. When getting a web design for your company, make sure you specify this approach. Not only will it increase your potential customer base but it will also save you time and money in adjusting your design to be responsive at a future date.
For more information on a RWD site for your business, contact firstname.lastname@example.org today!