A Content Management System (CMS) essentially allows the end user to make alterations to images and content across their website after construction, without needing to know how to code. But what makes a good CMS? Whilst there are open source CMSs in the market already e.g. Joomla and Drupal, web developers are increasingly building their own to better meet the needs of their clients. If you are investing in a website with an integrated CMS, here are some of the things you should consider:
1. The CMS should be readily accessible to someone with little or no technical knowledge.
2. Navigation around the CMS should be user friendly.
3. A version control is a handy feature, allowing the user to roll back to previous versions of content in the event content is deleted by accident.
4. Content should be easily transferrable from a word processor e.g. Microsoft Word directly into the CMS.
5. A media manager allows the user to retain images that have already been uploaded once to the CMS, in case the images need to be used again.
6. A search functionality allows the user to search for content already on the CMS, so they can edit it at a later date.
7. Different roles and permissions should be able to be set for users, controlling what they can view and edit.
8. The CMS should be viewable on all the main browsers e.g. IE, Safari, Google Chrome, Firefox etc.
It should be noted that the CMS requirement for one user might not be the same as another, depending on their background technical knowledge as well as the functionality of their website. However investing time to find the right CMS can save the end user both time and money, and it is arguable that a good CMS is just as important as the actual website itself!
Setting up a Facebook page is a relatively straightforward and affordable (free!) way to promote your business, but which are the best techniques to adopt in order for it to be successful? It’s important to define your primary motivations for having a social networking presence and also think about the demographic you want to attract. It’s not just what you post that’s important, but when you post, the frequency with which you post and how you post that will help grow your audience. Getting this balance right is something very few companies manage to do but those that do have reaped the rewards.
Here we present our top 10 tips on how to stand out from the rest:
1. Post at least 1-2 times a week to keep people interested.
2. Interact with likeminded people, by posting in groups or on pages related to your sector or field.
3. Add a link to your Facebook page in your email signature so that people are aware you have a Facebook presence.
4. Ask questions or hold competitions to get people to engage with you on your page.
5. Check your Facebook page regularly and reply to users’ comments.
6. Make sure your Facebook page mirrors the theme and colours of your website and any other affiliated online sites you may have eg. Twitter
7. Keep posts concise and relevant to ensure the key messages are conveyed. Equally important is keeping your posts professional as you’re representing your organisation.
8. Use photos and videos as people tend to be more drawn to these in their news feed.
9. Use analytics on your Facebook page to assess which posts were most successful and use this knowledge to plan future strategies.
10. Invite people to like your page and share posts on your own page to extend your reach even further.
Take heed though as many people make the mistake of attracting an abundance of people to their page, only to see no real benefit to their business. But those that succeed do so because they attract the right type of people to their page. Its important to fall into the second category by remembering that social networking is not a popularity contest but a way to help potential customers find you.
Technology has come a long way but during this time has our life changed for the better? Obviously there are more advantages than disadvantages as you would expect but the cons are pretty disgraceful once you look at them closely.
Pretty much everything is an advantage when it comes to technology. If you need 100 copies of something, hiring 100 scribes seems a bit over the top. Instead use a photocopier.
When you need to talk to your friends/family/other people who are half-way around the world, you can easily talk to them when you have telephones and even video chat systems such as Skype.
Winters and summers were a problem also. When you were cold there were no heaters so you’d have to wrap up and sit next to a fire and when it was hot opening a window just wouldn’t do as opposed to AC.
These are only few of the many advantages of the advances in technology.
Mobile phones have taken over our world. Many of us have mastered the art of phubbing (being glued to your smartphone at a public event). The simplest tasks have become ones which need o be done by calling or texting.
A family scene which is unfortunately becoming less and less rare
Robots which were once dreamed of are now feared as they are set to take over as factory workers and do other jobs. This will mean a great loss of jobs and mass unemployment.
Family time is a rare occasion and if and when there is a time where somehow the whole family is together in one room, some will be on the phone, tablet, computer or TV. Even kids are playing on consoles more than with toys!
Remind you of anyone?
Here are only some of the advantages and disadvantages to recent technology but they still show some of the great times tech has had and some of the bad impacts.