Smart Phone; friend or foe

smartphones

There’s no arguing that those highly powerful, multi-functional electronic gadgets known as smart phones have revolutionized the world we live in. Packed with an array of features including internet browsing, 24 hour access to emails, phoning facilities, apps and high pixel cameras, what more could a person want from a phone? But we ask whether there are any drawbacks to these seemingly flawless devices which many of us cannot live without?

As realistic as high speed video conferencing is, it’s debatable whether technology can ever replace human interaction and whereas previously, leaving work in the evening and switching off the computer meant “switching off”, now it is simply a transition from a computer to one’s smartphone. I’m sure we can all relate to that feeling when we can never get 100% of someone’s full attention, as we come second to their phone.  Furthermore phones undoubtedly have an impact on family time, meal times, sleeping patterns, concentration whilst driving, hobbies and interests and often forces others by default into the same mode just to keep up.

Perhaps it’s time we all implemented some boundaries and “away time” to prevent us becoming absorbed and to help us just live in the moment a bit more.

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By mdinfotech

Websites with a “wow” factor!

mditweb

Building a website could potentially be the single most important thing a company does. With peoples’ lives now glued in the digital world, there’s no better way to reach existing and potential customers than the web.  So we explore just what features differentiate a “good” website from a “great” one:

1. Empty Space

Simplicity really is a golden rule and should not be underestimated. Getting the balance right between conveying the key information and facts whilst at the same time keeping pages uncluttered is often one of the hardest things to do. Leaving more white space can be very effective in doing just this.

2. Making a connection with the end user

Whilst there’s no denying that a website that looks great draws people in initially, the primary purpose of a website is not to be a work of art but to connect the user to the information they want to find. Easy navigation round the site and well labelled menus are essential to help the user locate what they are looking for.

3. Site Testing

It may seem obvious but nothing is more frustrating than broken links or grammatical errors. The average web user spends only a matter of seconds on a site before moving onto the next one, so make sure the first impression is the right one.

4. Fast Loading

If you do incorporate media on your site, be it images or videos, make sure they don’t slow down your site. If a person has to wait more than 3 seconds for something to load, its likely they’ll just go elsewhere.

5. Sensible Colour Schemes

Using neutral colour schemes is the way to go as you should not restrict your readership with your choice of fonts and colours. Websites which are easy on the eye are more likely to be popular than those which result in glare or eye strain.

A website does become part of your brand identity, so treat it with importance and get it right. Once its built, get feedback from users as this will give you an objective idea of whether your website is doing you justice and more importantly if it has the “wow” factor!

By mdinfotech

Coding to be introduced into School Curriculum

coding

20 years ago, owning a computer was a novel concept. Then came the digital age; the Internet followed by smart phones, phone apps and tablets etc. In order to keep up with this fast paced world, the government has decided to launch a new initiative to introduce computer programming into the curriculum. From September 2014, children in British schools will learn computer coding. The aim behind this scheme is to give children in the UK skills which are said to be vital for the modern economy. The new revised curriculum will replace basic word processing with coding and algorithms. At age 7 children will be taught Computer aided design and aged 11, 3D and mathematical modelling techniques.

So just why are teachers and parents so opposed to the idea? The computing age has often left the average parent or teacher less technologically advanced than their child or student counterpart. This has led them to object on the grounds they feel they lack the knowledge and experience to teach advanced computer coding. As a parent, it is only natural that they would want to help their child with their school work and many believe programming is just beyond their mental capacity.

Do we need to bridge the technology generation gap or should we just let children evolve? If parents just embraced the new changes to the curriculum, their children may even be able to teach them a thing or two. Would this be such a bad thing?

By mdinfotech

Marketing Strategies vs Ethics

fb checkin

 

Marketing techniques adopted by businesses vary significantly from one company to the next and until now there is no single best practice. It really is a case of testing out several, till you reach success. However with new and inventive strategies being explored, we take a look at what role ethics plays in key business decisions.

Facebook are trialling a new pilot scheme which involves customers receiving free Wi-Fi at hotels, shops and other businesses in return for checking-in at the business from their Facebook account. This arrangement is advertised as being mutually beneficial because:

  • Businesses receive information from Facebook about the people who check in such as age, gender and location and can analyse this data to understand their customers’ preferences.
  • Facebook increases its customer base as all these businesses must set up a Facebook page to use the service and may also create Facebook ads in the process.
  •  Public consumers get free Wi-Fi which they may otherwise have to pay for

We ask whether it is ethically right to use a customer’s dependence on the Internet as a way to extract key information about them. One may argue that the customer is well aware of what they are signing up for, however with identity theft becoming more of a prevalent issue, is it wise to encourage people to state their whereabouts on a public domain for all to see? In the Financial world, the FSA plays a role in overseeing the way financial practices are carried out. Perhaps it’s time to introduce a similar body in the Technology sector too.

By mdinfotech

SEO: Tricks and Tips

seo

Having a web presence is all well and good but potential clients need to be able to find your website. Here at MD Info Tech we offer Search Engine Optimisation (SEO) as part of all our website packages, ensuring your website gets the visibility and recognition it deserves.

Our approach involves implementing a combination of strategies together in order to both increase your webpage’s rankings but also enhance the overall user experience.

Below, we list some of the techniques we adopt:

•    Creating a unique title for each page on the site with an associated title tag.

•    Including description meta tags, consisting of a few lines which convey to search engines what your page is about.

•    Choosing URLs wisely for all pages on the site, such that they are memorable and easy to find.

•    Making navigation user-friendly so visitors can readily find the content they need.

•    Using suitable anchor text to give users a clearer idea about the pages search results are linking to.

•    Giving images appropriate file names and “alt” attributes allowing them to be picked up in image searches.

•    Using heading tags to highlight important text on the page to users.

•    Placing restrictions on your robots.txt file to only pick up relevant content on your site.

•    Checking any mobile versions of the website are indexed by Google so that they can be found on a mobile device.

•    Promoting your website through the use of an eNewsletter, social networking e.g. FB, Twitter and / or a blog.

•    Signing up for Google Analytics and Website Optimiser to display information about your site’s conversion rates and popularity with visitors.

We believe a thorough and comprehensive approach to SEO differentiates our service from other digital agencies and are always happy to customise our methods to suit the individual client’s needs where possible.

By mdinfotech