Advertising campaigns for businesses are now more important than ever in order to succeed in the competitive driven market place of today. With multiple businesses all offering similar services, an award winning advert could be the feature which makes you stand out from the rest. But with so many different platforms available from TV, newspapers and magazines to social networking sites, email campaigns and websites, it can be confusing to know where to begin. We propose using the below five questions as a guideline to help you decide which campaign to choose:
- Which type of campaign will best reflect your organisation?
- What is the demographic of the audience you want to attract?
- Are there any budget constraints which must be adhered to?
- What is the proposed duration of the campaign?
- How will the success of the campaign be monitored?
One of the common mistakes many people make is not keeping it simple. Your advert should have a clear purpose and message if you want it to be effective. A good example to illustrate this is the recent video campaign created to promote Google India which has received more than 4 million hits on Youtube. It depicts the story of two childhood friends who were separated during the partition of India and Pakistan. Their grandkids use the Google Search Engine to track down the whereabouts of the other’s location and reunite the two long lost friends. This three minute clip is just one example of how advertising can be a really powerful tool if utilised correctly. You can view this clip below:
It is worth investing the time into finding the advertising methods which work best for your business. Often it is a case of trial and error and what works for one business may not necessarily work for another but with a bit of persistence it is possible to yield the results you’re looking for.