Apple is an American corporation with headquarters in California. Until 1997, its main area of specialisation was computers but that all changed on January 9, 2007 with the introduction of the iPhone by Steve Jobs. It has seen global success with its range of innovative products including iPhones, iPod touches and iPads.
There is no disputing that Apple’s brand loyalty is quite extraordinary. Store openings often draw in crowds of thousands when news travels of the release of a new product. Research by Net Ratings has shown Apple Inc. products were more expensive than other PC products with similar specifications, which forces us to ask the question, “Why are they still selling so well?”
According to Apple’s current CEO, Tim Cook, Apple doesn’t want to sacrifice quality for price. Users can expect a truly unique experience when they enter an Apple store. They can test the products out and browse the Internet with no obligation to buy. This more relaxed environment allows users to try before they buy which supposedly offers another layer of convenience.
However, many will argue that following the sad death of Steve Jobs, there has been very little innovation from one Apple generation product to the next. So are users simply paying for the brand and the chance to carry around an icon? Or is there something more to Apple’s legacy?